A GLOBAL event for G42 AI, Abu Dhabi, UAE / June 2025

A flagship moment for one of the world’s most ambitious AI companies: Supercharged 2025 marked seven years of G42’s meteoric rise, and launched the next phase of its global AI strategy. We built an event of scale and substance: over 2,400 guests, with 150 metres of LED screens, immersive 3D audio, and a content programme spanning robotics, genomics, deep space, and sovereign AI infrastructure.

Staged in Abu Dhabi, the event introduced G42’s bold new brand identity and debuted game-changing initiatives like Stargate UAE and the 5 gigawatt UAE–US AI Campus. Guest appearances from H.E. Mansoor Al Mansoori, H.E. Dr Mohamed Al Kuwaiti, OpenAI’s Sam Altman and Microsoft’s Brad Smith reinforced the global weight of the moment, while a fully AI-driven website and multiple activations turned vision into tangible experience.

Supercharged wasn’t just a summit. It was an immersive taste of the AI-enabled civilisation G42 wants to build.

Emirates New Agency report

A Supercollider Event
Creative Director Mike Christie
With special thanks to the fantastic MARCOM team at G42, who worked hand in hand with us, our brilliant Executive Producer Justine Catterall, main stage collaborators Black Skull, and an incredible team of over 600 people.