Two hero films plus multiple durations and social assets / 2022 & 2023
Creative Director & Director Mike Christie
Supercollider productions for Engine & LEGO

Fire Engine: check. 15-tonne digger: check. A dozen sharks: check.

I conceived and directed two campaigns for LEGO's STUNTZ range, leading the creative and production for the toy megabrand and their agency Mischief/Engine. Pitching fearless BoldDog FMX freestyle motocross riders against life or death stunts. The brief inspired us to supersize a real-life approach: first, we cast an incredible, pro Freestyle Motocross Team who could pull off huge stunts, then we turned our attention to the wider world of the Lego City range to provide real-world vehicles and unexpected objects to put at the heart of the stunts. "Like JackAss for 8-year-olds”, the stunts were fun but were hugely complex to produce.

The results are surreal, fun, and startling re-versioned at multiple durations and formats for social, and escalated by the brand in launch week from a national campaign to global. The success was mirrored in experiential, which extended an activation stunt event with BoldDog across several UK cities to great success.